Top Video Marketing Trends 2018
We’ve all listened of the marketing trend in a video, which has been picking up prominence in digital marketing. From basic animations and “talking-head” videos to live streaming and new social media formats, there are presently numerous to embrace video within your digital marketing strategy.
Read on to see a comprehensive outline of Video Marketing Trends 2018
1. Live Streaming (Live Video)
The live video continues to develop in popularity, and we believe this new trend is here to stay. For brands, live videos offer the following advantages:
- Attractive to users/clients, advances genuineness.
- Once the broadcast it over, it remains on the stage for advancement purposes
- Increases views & quality of views since the live video is well known on every platform, and its time-sensitive nature and draws a curious audience.
2. Square it up OR Vertical Video
Video formats are changing, influencing all perspective of design and creativity. While we used to do video marketing thinking in horizontal terms, phones and tablets have gotten us to think vertical. That’s why there are more and more brands that dare to flip things around and create vertical videos directly.
3. Sponsored Videos
Paid and sponsored videos can be highly beneficial on social platforms such as Facebook and YouTube. You can even partner with YouTubers and other influencers to boost your content. Keep in mind that if you want to maximize returns on your investment, you may have to carefully measure the results and correct your course of action whenever necessary.
4. Mobile video, Social and 360 degrees
One of the reasons why video is a winning marketing trend in 2018 more than ever before, is its integration with mobile and social networks. Basically, we all have a video camera in our pockets at all times, and we can use it to share our experiences by the push of a button.
In addition, there are increasingly more forms of videography that give us diverse experiences. One example is the marketing 360 degrees videos.
5. Video is Everywhere
Finally, statistics on video marketing trends reveal that it is worth thinking outside the box when it comes to video dispersion. We already know that YouTube is the social network of videos par excellence and that video is becoming increasingly more important on Facebook.
But let’s quickly identify the 7 most popular platforms that Tubular has identified for video: