Shirley Bao, Ph.D. – Medium

Shirley Bao, Ph.D.

she/her

Published in
Towards Data Science

Three Steps to Identify Your Business’s Silver Bullets for Success

Discover how identifying early customer behaviors can predict long-term retention and increase revenue for your business

Oct 2

Three Steps to Identify Your Business’s Silver Bullets for Success

Oct 2

Published in
Towards Data Science

How Cohort Analysis Can Transform Your Customer Insights

Discover how tracking customer behavior over time with cohort analysis can improve engagement and retention strategies for your business

Sep 25

How Cohort Analysis Can Transform Your Customer Insights

Sep 25

Published in
Towards Data Science

Unlocking Business Potential Through Effective Customer Segmentation

Transform your data into actionable insights with customer segmentation for improved engagement and profitability

Sep 18

Unlocking Business Potential Through Effective Customer Segmentation

Sep 18

Published in
Towards Data Science

Is Your User Base Growing or Shrinking?

How tracking customer segmentation and KPIs reveals the true health of your business

Sep 11

Is Your User Base Growing or Shrinking?

Sep 11

Published in
Towards Data Science

Why Ratios Trump Raw Numbers in Business Health

Understanding ratios is key to unlocking deeper insights into your business’s health and driving smarter decision-making

Sep 6

Why Ratios Trump Raw Numbers in Business Health

Sep 6

The Single Most Important Customer Metric for Any Business

Imagine you’re scaling a mountain. The first few steps are tough, uncertain, and filled with doubt — much like the early days of a…

Sep 3

The Single Most Important Customer Metric for Any Business

Sep 3

Shirley Bao, Ph.D.

Shirley Bao, Ph.D.

she/her

A data science veteran in marketing and product analytics. Led teams in startups and Fortune 500 companies, driving growth through data-driven strategies.

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