Today I was scrolling through my news feed on Facebook. A celebrity I follow posted an article about some incredible artwork that depicted the symptoms of mental illness. I found the artwork inspirational, seeing someone take those feelings and attributes and…

Have you ever stood on the side of a cliff and wondered what it would be like if you fell or if someone pushed you off? You’re standing on the edge of the rock, looking over, pondering how far you can safely lean and feeling…

“Imagine a tiled mosaic, in which each tiny tile represents a unit of data. At close range, we’re limited in the information we can gather, focused on the attributes of individual tiles. But only when you absorb and compute on the entirety of the data, can…

Analytics–the word that strikes fear in many a marketer’s hearts. It’s the “accounting” of the marketing world. And while almost everyone understands and will admit that the data can be strategic to social media success, using analytics to access and…