May 11Your online credibility can be bolstered with the help of social media.The greater your conviction, the more benefits you can reap from social media. Despite the prevalent opinion that social media are primarily for entertainment, they can be used for more than just sharing photos of cats wearing sunglasses. …2 min read2 min read
Sep 1, 2022An increasingly complex world… does it ?Everyday life is filled with problems, and our success is often determined by how well we deal with them. No area of life is ever free of them : problems and complexe situations at the workplace that make it difficult for us to reach our performance goals, a conflict with…Marketing2 min readMarketing2 min read
Jul 26, 2022The economic languageCommunication relationship between a sender and a receiver, based on encryption and decryption, thus on the use of a code, linguistic exchange is also an economic exchange which is established in a certain symbolic power relationship between a producer, endowed with linguistic capital, and a consumer, capable of procuring a…1 min read1 min read
Jul 10, 2022The voice of the amateurThe voice of ordinary people in the public space is not new. What sociologists used to call laymen have now become amateurs, in the age of the Internet. For a long time now, the media have been sparingly reserving a place for their audience in the letters to the editor…Media3 min readMedia3 min read
Mar 7, 2020What’s wrong with you ?What’s wrong with you ? What’s wrong with you to tell me what to do ? What’s wrong with you to tell me how to do ? What’s wrong with you to tell me I won’t reach my goals ? What’s wrong with you to tell me I’ve made the wrong choice ? What’s wrong with you to tell me to not try ? What’s wrong with you to tell me you are better than me ? What’s wrong with you to tell me I am too shy ? What’s wrong with you to tell me how to run my children education ?Leadership1 min readLeadership1 min read
Oct 18, 2017L’IMPORTANCE DE RÉDIGER UNE BIO DE COMPTE INSTAGRAM PROFESSIONNELL’IMPORTANCE DE RÉDIGER UNE BIO DE COMPTE INSTAGRAM PROFESSIONNEL La création d’un compte professionnel Instagram passe inévitablement par la rédaction d’une bio percutante. Il est concevable de penser que rédiger une bio sur votre profil Insta peut paraître fastidieux voire inutile. …Digital Marketing4 min readDigital Marketing4 min read
Jul 5, 2016Understanding of Cognitive Psychology and BarriersUser experience is the most important component when designing a website, an app or a product. UX designers need to develop the structure keeping in mind factors such as usability of features, ease of navigation and reaching the desired goal using minimum mental effort. …UX4 min readUX4 min read
May 18, 20164 things brands should consider when going Programmatic this yearSmart creative executions have more impact when delivered to the right people, under the right conditions. I break this down into four areas that combine for what I’d call the “verified impression. …Advertising4 min readAdvertising4 min read
May 11, 2016Simple process to write content that get you resultsThere is a thing that we all agree with… Content is king ! But not everyone have the same idea of what is a good content. I will give you the process I used to adopt. 1- Think about your audience Whatever we write it’s always interesting. Whatever the topic…SEO2 min readSEO2 min read
Mar 18, 2016Listening, the engine of an effective leadershipYou know you are a good leader, you mix essentials qualities : smart, honest, a right attitude etc… but you have this feel something is missing with your standing. A point that move you away from the greatest leaders, those who are successful, more than anyone else, in their business. …Leadership2 min readLeadership2 min read
