Karen BarkerThe Six Stages: Communication Planning for Purpose-driven OrganizationsCommunication plans normally include these six key components:Sep 17, 2019Sep 17, 2019
Karen BarkerIs Your Business Ready to Ride the Tidal Wave for Positive Change?The fields of marketing and corporate communication have been transformed forever. Tried-and-true strategies don’t work so well anymore…Mar 15, 2017Mar 15, 2017
Karen BarkerSh! … Your Customers Are Probably ListeningI often see terrible marketing and advertising promotions from businesses as I go about my day. I’m sure you do too. They land in my inbox…Apr 17, 2016Apr 17, 2016
Karen BarkerWhy Do We Love Stories So Much?A Powerful Communication Model for Content MarketingFeb 25, 2016Feb 25, 2016
Karen BarkerPick an Industry… Any Industry: Common Marketing Challenges Which Criss-cross SectorsI was in Toronto, Canada recently for the Association of Fundraising Professionals 2015 Congress. Congress is an annual conference of…Dec 9, 2015Dec 9, 2015
Karen BarkerTaking Stock of Conscious Communication: A 19-question ScorecardA wave of change towards a more socially conscious world is coming. Business and consumers are progressively interested in doing more good…Nov 10, 2015Nov 10, 2015
Karen BarkerHow to Align Communication with Social Purpose: 10 Questions to ExploreThe first belief in the up-and-coming movement towards conscious capitalism is having a “higher purpose.”Nov 3, 2015Nov 3, 2015
Karen Barker5 Simple and Important Communication Principles for Positive ChangeIn a noisy world that has become the norm, it is more and more difficult to have our organizations’ messages heard above all the racket.Oct 20, 2015Oct 20, 2015