Paula BarmaimonWhat are we optimizing for?The Empire State of Food is matching local farms with institutions. But what does matching really mean? We had three main objectives in…Apr 22, 2020Apr 22, 2020
Paula BarmaimonLessons from a Sprint on ZoomOur last sprint had an unusual form a few weeks ago: both sprint, preparation and presentations were done over zoom. Here are some of the…Apr 3, 2020Apr 3, 2020
Paula BarmaimonHow about a substitute?We have been trying to match demand from institutions and supply from farmers for a few weeks now. How granular are we thinking of doing…Mar 15, 2020Mar 15, 2020
Paula BarmaimonSpreadsheets everywhereGoing over our interviews so far, we can see a theme that keeps coming up in different ways: spreadsheets are being used everywhere…Mar 2, 2020Mar 2, 2020
Paula BarmaimonInterview Insights on Quality Control and PaymentsIn the past weeks, we have been interviewing farmers and institutions that source locally about their practices. A few pain points came up…Feb 25, 2020Feb 25, 2020
Paula BarmaimonOutreach: Email vs. Facebook vs. TwitterFor our first Sprint at Cornell Tech, we wanted to reach out and test interest in our idea. We created a landing page for the Empire State…Feb 16, 2020Feb 16, 2020
Paula BarmaimonHow we plan to build trust the way farmers doWhen thinking about how to match local farmers with institutional buyers a common question keeps coming up — are we creating short term or…Feb 3, 2020Feb 3, 2020
Paula BarmaimonEmpire State of Food: Why I chose to help local farms growGrowing up, I remember the struggle when my dad first started working in the agriculture industry 30 years ago. Today he grows hundreds ofJan 27, 2020Jan 27, 2020
