How did Facebook copy Snapchat’s features? [Infograph]
It feels like Facebook is launching Snapchat-like features every week, but are they really copying Snap that bad? Our new timeline shows exactly how Snap’s best features came to Facebook in less than a year.
It’s common knowledge that Facebook tried to acquire Snapchat back in 2013 for $3 billion, but Evan Spiegel turned down the offer. Many believed that the Snapchat CEO was wrong to do so, but after this year’s IPO, his decision was proven right: his company was evaluated for ten times the original Facebook offer.
But the biggest social network didn’t give up the fight: they are constantly copying Snapchat’s best features. Usually they try out new things on Instagram (which they acquired for $1 billion in 2012) or Messenger. If things turn out good, they integrate the functions into the core app as well.
It took Snapchat 4 years to create its signature features like disappearing messages, My Story or Lens, but Facebook copied them all in less than a year. Basically, now the only thing missing from Facebook is Discover, an exclusive, branded surface for brands and celebrities, but since it’s able to generate revenue, we wouldn’t be surprised if Facebook implemented it just as well.