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Darin Barnes
Darin Barnes

Darin Barnes

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From Predictive personas by InVision

Remember, if you’re completely incapable of recruiting those 10 people, you’ll have a hard time finding thousands or even millions of them to be your actual users. Your persona should reflect people you can find in the wild, since you’ll need to do that in order to acquire them as users of your product. If they’re impossible to find for research, either that person doesn’t exist or they exist but you’re not the right person to try to build something for them.

From Predictive personas by InVision

But the question they should be asking themselves isn’t, “If I interviewed a user, would this describe her?” The question should be, “If I found a person like this, would she become a user?”

Claps from Darin Barnes

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The Optics of Opportunity

Hafizah Geter

#RESIST the urge.

John Warren Hanawalt

4 Tips for Structuring Design Case Studies

Lillian Xiao