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Baron McDonough
Baron McDonough

Baron McDonough

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Baron McDonough
Baron McDonough
Dec 9, 2018 · 3 min read

Course Critique

One of the core concepts which we learned about in this course was the importance of developing personas. Developing our own personas when studying the Building Empathy slides was a great starting point for the class to understand the importance of this concept. Here is an excerpt from The Persona…

Baron McDonough
Baron McDonough
Nov 29, 2018 · 3 min read

Storytelling — Breaking Down a Story

Wade Wilson preys atop a bridge as he spots a crew of thugs in the approaching van who are…

Baron McDonough
Baron McDonough
Oct 13, 2018 · 5 min read

Singular vs. Organizational Creativity

“Are you sure this is where I am supposed to sit?” On the first day of my internship at Dell this past summer, the human resources recruiter who was responsible for onboarding me gave me a tour of the corporate campus before showing me where I would be located…

Baron McDonough
Baron McDonough
Oct 2, 2018 · 1 min read

Visualizing Insights

Baron McDonough
Baron McDonough
Sep 26, 2018 · 1 min read

Empathy Map