One of the core concepts which we learned about in this course was the importance of developing personas. Developing our own personas when studying the Building Empathy slides was a great starting point for the class to understand the importance of this concept. Here is an excerpt from The Persona Framework, an article in which Shannon Ford explains the definition and development of personas: “The commonly agreed upon definition of a persona is an archetypal representation of an actual user group whose members share similar needs and goals. …


Wade Wilson preys atop a bridge as he spots a crew of thugs in the approaching van who are unsuspecting of their upcoming fate. He jumps from the steel beams onto the van causing it to crash while simultaneously killing all but one the passengers inside. He approaches the lone survivor of the group and proceeds to beat him to a bloody pulp until he pauses and contemplates how he arrived at the current situation he finds himself in. This method of story telling known as “In Medias Res” captures the attention of the audience from the very beginning of…


“Are you sure this is where I am supposed to sit?” On the first day of my internship at Dell this past summer, the human resources recruiter who was responsible for onboarding me gave me a tour of the corporate campus before showing me where I would be located for most of the summer. That’s when I realized that I would not be in the comfort of a personal cubicle which is what I have worked in for much of my career. No, this summer I was working at a massive conference table with no walls to separate me from…


When I finished the last final of my first year of business school at the University of Texas this past May, a sense of both relief and excitement that I hadn’t experienced in quite some time passed over me. I had a month in between finishing the school year and the start of my internship to relax and enjoy not having any responsibility. When I sat back and thought about it, this would be the longest break that I would have without having to work or go to school since I was maybe 15 years old. Since I have been…


I interviewed two people (my girlfriend Ellen and my uncle Bill) to determine both how and when they access different types of information as well as what things they cant live without. The results of this can be seen below:

Ellen:


The most inspiring thing about design in my view is that it presents the opportunity for a person to create something that can benefit others. Before I attended McCombs for business school, I worked as a management consultant and traveled to many different clients in various industries. Of all the companies I consulted for, my favorite project was working for a medical device manufacturer. This company was started by Earl Bakken, an engineer who designed the first external, battery-operated, artificial pacemaker. Bakken leveraged the success of his initial designs to build the company into an 85,000 person company with over…

Baron McDonough

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