Welcome to barrettSF’s Interesting Things

Originality often consists in linking up ideas whose connection was not previously suspected
-W. I. B. Beveridge, The Art of Scientific Investigation

At barrettSF, we believe that the more you’re exposed to in the world, the more likely you are to form unexpected connections that lead to hilarious, stunning, or provocative work.

That’s why we started the Interesting Things link list. Every week, we send a list of the 6–10 most interesting things our team has come across on the Internet. From solar energy to fashion trends, from funny dog GIFs to psychological theories, the content has no relationship or theme. But it is consistent in its goal to fascinate and inspire.

We do this because it keeps our minds fresh. It takes us outside of our industry for a few minutes each week and helps us explore unexpected corners of the world. And we believe that a photo essay comparing frying pans to Jupiter’s moon might somehow influence our next great advertising campaign.

We hope you enjoy the Interesting Things list as much as we do.