The loss of the grind (or why startups can fail when they’re not startups anymore)

Startups by their very nature attract great people who are interested in building something, contributing to something great, and who have been on the startup journey before and want to go again.

Anyone who has worked in, consulted in, supported, invested in, or supported any startup knows all too well the risks. But, there’s one risk that goes underevaluated in the startups who become too invested in the journey and the whole idea of a startup: The grind.

The grind. The hustle. The rough and ready way that founders get scrappy in finding new ways to grow, new ways to innovate, refusing to settle with what they have permanently. Every startup founder who becomes successful (and some who haven't) know that the secret to a long lasting, successful startup is the grind. Always finding new ways to grow, new product additions, new clients, new learning, new ways of running the company, new ways of bringing in different revenue streams, new ways of growing social, new ways of building relationships.

There are hundreds of things a startup founder should never forget. Culture. The product. The marketing. Priorities. But, the one thing they should always deem important is the grind, and making it central to everything they do.