Bart Frischknecht – Medium

Bart Frischknecht

Bart Frischknecht
in
Vennli

What I learned about connecting marketing content to audience by studying our own Personas

Marketing content is only effective if it connects with your target audience

Jan 24, 2020

What I learned about connecting marketing content to audience by studying our own Personas

Jan 24, 2020

Bart Frischknecht
in
Vennli

Marketing content in real life: Examples growing renewals and repeat purchases

Can we actually tie content to renewals and repeat purchases? These folks can.

Nov 27, 2019

Marketing content in real life: Examples growing renewals and repeat purchases

Nov 27, 2019

Bart Frischknecht
in
Vennli

Do your B2B sales and marketing teams have the same buyer journey in mind?

Focus on the customer unifies goals and ensures we collaborate on what matters most rather than disagree on things that don’t matter at all

Oct 29, 2019

Do your B2B sales and marketing teams have the same buyer journey in mind?

Oct 29, 2019

Bart Frischknecht
in
Vennli

Ask these questions before investing in AI for marketing

No one needs to look far to find AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars?

Oct 29, 2019

Ask these questions before investing in AI for marketing

Oct 29, 2019

Bart Frischknecht
in
Vennli

Marketing content in real life: Examples growing sales

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince…

Oct 28, 2019

Marketing content in real life: Examples growing sales

Oct 28, 2019

Bart Frischknecht

Bart Frischknecht

A blend of design, marketing, and engineering provides a unique perspective on a company’s role to create, communicate, and deliver value to its customers

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