Bart KingWhy Brand Journalism Matters Right NowIt’s too early in this crisis for aspirational brand messaging. Brand journalism is an empathetic approach to stakeholder comms.Apr 21, 2020Apr 21, 2020
Bart KingIt’s Time to Institute Crisis Communications for COVID-19Without reliable information, stakeholders can easily form negative perceptions about what you are or aren’t doing in response.Mar 17, 2020Mar 17, 2020
Bart KingWhat Web Marketers Have Wrong About Thought LeadershipSome people cringe when they hear the term “thought leadership.”Feb 17, 2020Feb 17, 2020
Bart KingHow Ghostwriters Help Business Clients with Thought LeadershipAs much as 25 percent of the books on the New York Times bestseller list are ghostwritten, by some estimates. And if it’s a memoir by a…Jan 27, 2017Jan 27, 2017
Bart KinginReally Good EmailsPinterest Onboarding EmailsDig deep with Really Good Email ExplorationsSep 23, 20165Sep 23, 20165