4 Ideas for Using Storytelling in Higher Education Marketing

I’ll make an argument that using this technique of storytelling design in higher education marketing could provide several impacts for your school. Here are some ideas:

Narrative Case Statement

For your next campaign, supplement the case statement with a microsite that will bring narrative journalism to life with video, graphics, etc. These websites are the essence of the best ways to currently communicate on the web. Bring in the aspect of responsive web-design that will allow your users to view the same quality of content on their mobile devices and tablets as the desktop and laptop.

Niche Audience Specific Enrollment Site

When recruiting for a specific niche audience, consider using storytelling design to really impact the message. Include videos of current students, parents, as well as interactive graphics and statistics. This will enable your market to really dig deep and understand your commitment to issues such as diversity, first generation students, and adult learners.

Graduate and Adult Programs (GAP)

So many non-traditional students need to “see” themselves in the program to really understand what that will look like. An immersive storytelling website will provide them the ability to read through a narrative and place themselves in the story.

Anniversary Celebration

When considering how to convey the history of your institution for the next milestone anniversary, consider creating a microsite to not only illustrate the timeline and highlights, but to underscore and communicate your brand story. By combining video, narrative, animation, graphics, and illustrations, you’ll be able to communicate the past as well as the future vision.

How are you starting to use storytelling in your higher education marketing plan?


Originally published at www.caylor-solutions.com on May 17, 2016.

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