21 Excellent Digital Publishing Platforms For Mobile & Web

As more and more consumers use their tablet and mobile devices to consume content, we have seen major growth in digital publishing platforms and tools available to brands and publishers.

These solutions have begun to vary from each other quite a bit, as they serve vastly different purposes within digital publishing. Some digital publications are sold as subscriptions for monthly magazines while others are created specifically as customer magazines, brochures or annual reports.

Some platforms work best for brands and marketers while others are more suited for a publishing audience. We have divided up these different digital publishing solutions into two categories:

  • Web apps
  • Native apps

To help you select the right digital publishing solution for your business, we have also built a straightforward list of must-ask questions that you can use in your own decision process.

And we have also added why we think these questions are important, so you can decide for yourself which questions are important to you and which ones not. It’s 100% free if you join (or are already on) our Readz Magazine newsletter. You can find these here.

Web Apps: Digital Publishing for Marketing

Web apps are applications stored on a remote server delivered over the Internet through a web browser. This means that you never have to download a thing. The applications can be reached on any web-connected device, whether that be desktop or mobile.

The needs and wants of marketing departments tend to differ significantly from traditional publishing solutions. For brands, content helps to realize a conversion, and the content in the publication is rarely, if ever, monetized. Therefore, features such as easy monetization of the content are less relevant. On the other hand, values such as easy, smooth access, SEO and analytics to name a few features, are of primordial importance to help achieve business results.

Readz — helps brands create digital experiences that convert. Deliver responsive, search engine optimized, and measurable content experiences, without ever writing code. Clients include IBM, Deloitte, GoGoAir, Costa Coffee, Nike and Mead Johnson.

Genwi — package and share customized content to give customers the information they need at any given point, on any device. Clients include Tesla and American Express.

ion interactive — create, launch, and measure all types of interactive content, including quizzes, white papers, and infographics. MarketingProfs and Dell are clients.

Ceros — an interactive content marketing platform to create dynamic and engaging content, all without developers.

LookbookHQ — helping marketers turn attention into engagement with visually engaging content that work across all channels, including email, website, PPC/banner ads, mobile, and social.

Oomph — deliver high impact and multi-format digital content and advertising. Clients include Audi, Time Inc., and Honda.

SnapApp — build interactive marketing content, such as online quizzes, polls, surveys, and contests. LA Times and PBS are customers.

Woopie — as in, “Write Only Once, Publish It Everywhere.” ‘Nuff said.

Zmags — create digital experiences without a single line of code and across every digital touchpoint. Clients include Nike, Whole Foods, and Neiman Marcus.

Native Apps: Digital Publishing for Publishers

The following publishing tools are for those looking to create native apps (applications downloaded and installed on smartphones or tablets).

Mainly oriented towards a publishing audience, tools in this section will help you to create a native app that can be displayed in stores such as Apple’s Newsstand and GooglePlay. The benefits are typically:

  • Out-of-the-box monetization of the content, thanks to the presence on these stores
  • Crisp effects
  • Integration with InDesign.

*Note — while native apps work superbly on mobile, there are still many readers on desktop, so it is important that you double-check how your content will be delivered on desktop.

Here are the best publishing tools and platforms for creating native apps:

Adobe Experience Manager Mobile previously knowns as Adobe Digital Publishing Suite — undoubtedly the 800-pound gorilla in digital publishing for publishers, Adobe offers a rich product with many features and a large partner base to help you implement it.

appery.io — a cloud-based platform for enterprises and developers. Create mobile and responsive apps that run on all major device platforms. Samsung, AT&T, and ESPN are clients.

AppMakr — an app creation platform that lets anyone build their own apps for iPhone, Android, and HTML5 mobile formatted websites. Absolutely no coding required.

Aquafadas — design apps, eBooks, and digital magazines for mobile devices with no cost-per-download or revenue sharing. Seventeen, Marie Claire, and Cartier are customers.

GoodBarber — create stunning apps for mobile and tablet in four easy steps: design, add content, preview, and publish. Get access to 50+ themes and a professional photo library, too.

iMirus — integrates printed content with multimedia interactivity to create branded apps accessible on smartphones and tablets. Clients include Allstate and Porsche.

Inkling — easily create interactive content that’s both searchable and adaptable to all screen sizes. Plus, you can control who sees that content.

MagLoft — publish fully branded magazine on iOS, Android, desktop and the web. Simply upload your existing PDF document or use the responsive, drag and drop editor to begin.

Mobile Roadie — create and manage your own customizable app with built-in geo-targeting, in-app purchasing, user analytics, and more. Disney and the San Diego Zoo customers.

Paperlit — converts magazines, newspapers, and catalogues into branded apps. The chosen solution for Conde Nast, Vogue, and Wired.

Pugpig — from the UK! It is the platform behind apps like The Telegraph, The Independent Daily Edition, Porter magazine, Scientific American, The Week and John Lewis Edition to name a few.

ShoutEm — whether you’re looking to make an ecommerce, community, loyalty, or branded mobile app, ShoutEm offers everything you need to create superior app experiences.

TheAppBuilder — design, build, and distribute smartphone and tablet apps. No technical skills required. Specializes in employee apps for improved internal communications and external apps for branding and marketing.

A final word

It is never easy to compile a list of providers in an industry that’s so heavily populated. For every solution mentioned, there must be dozens, if not more, alternatives out there. If there’s anything I might have missed that deserves to be on this list, please don’t hesitate to reach out!

Note:

To help you select the right digital publishing solution for your business, we have also built a straightforward list of must-ask questions that you can use in your own decision process.

And we have also added why we think these questions are important, so you can decide for yourself which questions are important to you and which ones not. It’s 100% free if you join (or are already on) our Readz Magazine newsletter. You can find these here.

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This article was originally posted as part of the Readz Magazine

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