Original post on SUMOHeavy.com
We are living in a strange and unpredictable time. Companies have had a significant jolt in the past few weeks and organizations are scrambling to figure out what they should do without really knowing how to proceed.
Our eCommerce consulting company SUMO Heavy officially opened its doors on May 13th, 2010. As we come upon our 10th anniversary, I reflect back on where the time went and some of the stories and experiences over the years. It was an exciting time of discovering who we wanted to be as a company and getting deeper into the local tech scene (followed by many late-night brainstorming sessions at the local center city watering holes).
I also look back to that very first year. The year we almost went out of business.
Early Days, Hustling for the Work
Scaling a company is hard, but scaling successfully is even harder. This is especially true for eCommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. Maintaining open communication, an atmosphere that fosters creativity and collaboration, and utilizing the right technology are essential to ensuring your eCommerce business stays agile as it grows.
When you start a business, you’re in “hustle mode,” constantly aware and editing every facet of your startup to ensure its success. As you begin to…
A few weeks ago we brought on a new hire and found ourselves short of a chair. In our current space, we inherited all the furniture from the previous occupant, and most of the stuff was from IKEA. We liked the aesthetic and the quality (and the fact that we could match the rest of the furniture), so we decided to purchase a matching chair.
Picking up the chair from the local IKEA was not an option, so I went online. I’ve never had good experiences ordering from their site, and when they used to charge $99 for delivery most…
Originally posted at Multichannel Merchant
The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. This turning point is especially important since online sales will account for 17% of all retail sales by 2022.
But a standard desktop website is not enough in 2018, with smartphones making up 53% of online traffic. And while stats like that lead retailers to spend a large portion of their marketing budgets on mobile web and native apps, mobile on its own doesn’t…
Article originally appeared in Digital Commerce 360 on January 2,2018
Bart Mroz, founder and CEO, SUMO Heavy
The voice shopping market is materializing rapidly as major players jockey for position during the holiday season, forging alliances and introducing new voice-activated smart speaker devices. Although voice shopping is still in its nascent stages, millions of users are buying smart speaker devices, with end-of-year sales spiking sharply.
Among the signs pointing to a surge in voice shopping this holiday season were the red hot sales of smart speakers over the Thanksgiving holiday. …
A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as a “last gasp” effort of a dying format. However, these analysts are missing the bigger picture.
What the naysaying analysts fail to realize is that QVC now derives almost half its revenues from e-commerce. Moreover, because its sales experience is delivered via a unique live video format, the combined QVC/HSN…
PetSmart has made the biggest e-commerce acquisition in history, snatching up fast-growing pet food and product site Chewy.com for $3.35 billion, according to multiple sources familiar with the deal.
Chewy was founded in 2011 by Ryan Cohen and Michael Day and built a cult following for its excellent customer service, large selection and fast shipping. It had quietly raised at least $236 million in venture capital from investors including Volition Capital, T. Rowe Price and BlackRock.
With social networks expanding their offerings and marketers increasing their investment, social commerce seems primed to go mainstream. Digital commerce consulting firm SUMO Heavy Industries surveyed more than 1,000 social media users to explore the consumer side of the market and why they might be ready to shop on social.