Bart van de Kooij

I help companies move fast as a Business Innovator. Working with companies ranging form early startups, agencies to large organizations


First rule of a Startup in Stealth Mode: Reveal, Don’t Conceal.

Two weeks ago, I announced I am co-launching a new startup in “Stealth Mode.” Before making my new adventure official…


First rule of a Startup in Stealth Mode: Reveal, Don’t Conceal.

Two weeks ago, I announced I am co-launching a new startup in “Stealth Mode.” Before making my new adventure official…


Introducing “Talent Development Series”

A collection of self-guided improvement and thoughts.


I’ve started a new collection on Medium, collecting stories of


Brands solving real problems 

As an ad industry we should develop this type of solution. 


It is deeply ironic that in recent years change comes from outside…

Publications edited by Bart van de Kooij

How do we help individuals thrive in creative organizations?

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Have some coffee

Letting go: Facebook is just the canvas for your work

A wake up call to make better brand work


A few months ago I was lucky enough to attend the Cannes Lions…


The Craft of Strategy: Starting Blocks 

Providing useful strategy advice for brands. 


As a strategist (in adland) working for global and local firms I’m trying…