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Başak Esin Köktürk, PhD
Başak Esin Köktürk, PhD

21 Followers

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Oct 11, 2022

Real-time bidding for ads

RTB or real-time bidding is a powerful tool to target the right audience and increase the revenue of advertisers. It uses machine learning algorithms to optimize bids in auctions to find the best price for an ad. How RTB works Real-time bidding is an auction-based system that enables advertisers to engage with users…

Price Optimization

3 min read

Real-time bidding for ads
Real-time bidding for ads
Price Optimization

3 min read


Oct 9, 2022

AI in Marketing

Artificial intelligence (AI) is revolutionizing digital marketing. Today’s consumer demands more than just being talked to — they want to be understood. AI can skyrocket the effectiveness of your marketing by using data and algorithms to personalize your message, optimize campaigns and drive engagement. …

Marketing

3 min read

AI in Marketing
AI in Marketing
Marketing

3 min read

Başak Esin Köktürk, PhD

Başak Esin Köktürk, PhD

21 Followers

Love Data Science!

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