…to it, and has built a relationship with an object — a doll — that symbolizes a dog. I propose that UX developers would benefit greatly from taking time away from the digital, tapping in to our innate power of observing the people around us and how they learn and construct the world.
We believe there’s a great six week version of nearly everything. Occasionally some things fall outside of this limit — deep R&D projects, brand new tech we’ve never used before, etc. But we’ve come to discover that nearly everything important can be done in six weeks or less. And done well.
Note: These are not sprints. I despise the word sprints. Sprints and work don’t go together. This isn’t about running all out as fast as you can, it’s about working calmly, at a nice pace, and making smart calls along the way. No brute force here, no catching our collective breath at the end.