This article is amazing bc Gary emphasizes that which I’ve known for a few yrs now, the importance of branding over salesmanship & how easier it is today compared to 15yrs ago. Gary sets a platform for you to run with, what you do with it is on you — everyone is different. I feel Gary is like a tool that you can use at your disposal compared to a lot of these other guys who give water down content to sell their $1,100 programs, his contents creates much more value to me in so a short period of time than these other guys whom I’ve been following longer. I appreciate him for that, especially knowing there’s no ROI on it. However, I don’t think it’s entirely true & he knows that. The ROI if something is not always ‘bout the $.