How To Write Winning Instagram Bio
Be honest with yourself: what’s the last time you thought about your Instagram bio? If you can’t remember, we totally get it. We are here to help! If you only have private profile, nothing to worry about but if you are business owner, plenty to worry about.
Instagram bio for businesses is serious thing, it’s very valuable thing, you maybe wonder why? It’s first impression your potential customer get when visiting your profile.
A punchy well-crafted bio can funnel new customers to your business time and time again. On the other side, treating your bio like “whatever” isn’t going to score you that many customers, especially not the customers that see your brand name for the first time. Makes sense, right? Writing excellent bio is probably much easier that you think.
The Basics
Just like you would optimize product description to get as many clicks as possible, the same thing is with Instagram bio. In order to write perfect bio, keep in mind the following:
- You only have 150 characters to work with
- You only get one link (so make it count)
- Put Your Hashtag Front-and-Center
- Consider Your Calls-to-Action
Link Thing
Ask yourself: if you want traffic to your website, where are you looking to send your Instagram traffic?
Rather than sending people to your homepage, consider an Instagram specific landing page. That would be page specially optimized for mobile users, where you can offer maybe some free stuff (e-book, tutorial) in order to collect e-mails. Recommendation is using a tracker like Bitly so you can analyze your traffic’s behavior once they leave the ‘gram.
Other possible situation is you have online store and you posted an ad on your Instagram page and want customers from Instagram.
Example: You have posted an ad and want buyers to buy more as possible, you don’t want to put the link of the specific product or the homepage. What you want to do is put the link of the category that your advertised product belongs to. Then your customers are more likely to purchase your product they saw on your profile and you can up-sell them other products and make more profit.
Calls-to-Action
No matter what kind of business you’re running, your bio should include some sort of call-to-action. Here are some samples for starters:
- “Tag yourself with #hashtag”
- “Tag us @yourbusiness with your latest purchase”
- “Call us now to book an appointment”
- “Email us at email@yourbusiness.com”
- “Shop our feed below”
In fact, many Instagram bios include multiple calls-to-action. This makes your profile more interactive and allows for additional opportunities for followers to engage with you.
