Vulture is not a crime in innovation land.

Tales from the innovators crypt.

If you look at the graveyards of innovative companies, and I mean the secret graveyards where they burrie the really “bad” ideas, then you will come to the conclusion that pareto got turned upside down. Of course, companies like Apple, Tesla or Microsoft seldom share their absolut bonkus ideas. Do you realy think the Zune was the worst product idea Microsoft ever had? Belive me, the road to good (and bad) products is plastered with corps.

I was head of innovation at a media technology company. When I sat down with the business development team to talk about our two new products, we had already buried eight other ideas silently. And believe me, most of them were barley abled to breath on their own.

“The physicist’s greatest tool is his wastebasket.” Albert Einstein

But what most of us innovators won’t admit is the fact that the output we create stands on the shoulders of its ancestors. Parts of algorithms or circuits from “bad product ideas” sometimes turn out to work better on a totally different objective. And its true. As an innovator you will inevitably fail. You will not make a number one selling product off of every single idea. But you will learn from each product, concept and idea that will not leave your shed.

Frankensteins monster however is a totally different story.

-b-