3 tips for automating performance analytics without breaking the bank
Supercharging your performance strategy with fully automated measurements has never been so easy, nor so cheap
So, you have a silly amount of campaigns live at any given time, across multiple markets, run by several teams, all interested in different performance indicators. And on top of that, figuring out what works requires a huge amount of labour: your performance reports are unreliable, contradictory, slow, manual, incomplete…
I feel your pain.
Perhaps you’ve been told that automating the whole affair into meaningful charts and dashboards would require an incredible feat of engineering, or would cost an arm and a leg?
Wrong.
Welcome to a new world order, where performance analytics is affordable, data engineering is democratised, and absolute automation is within reach.
Not unlike Tom Cruise’ character in Minority Report (pictured above), digital marketers can easily access a single source of truth, map out the entire media mix, and predict future performance with a high degree of accuracy.
