How public speaking can help your personal brand

Public Speaking. Is it worth it? Does it matter? Why is it important for you, or for your business? In this article here, I talked about the importance of public speaking for your business. It definitely can make a difference for your business.

But what about your personal brand. How does personal speaking help there? Is it worth investing time to become a great speaker?

The obvious answer here is ‘yes’. But why the ‘yes’? Let’s dive into that.

1 It builds confidence

For some people public speaking is terrifying. The thought of getting on that stage and speaking to a group of people can make some people physically ill. Yet when they do it, that feeling of illness turns into a feeling of invincibility. The actual speaking can be the drug that not just cures the nerves, it creates an addiction as well.

2 You get to present your ideas to a group of people

You are someone with an idea. With a plan. And you want to make sure more people ‘get’ that idea. What better place than a conference to start spreading that idea? Yes, you can write about it, but being in a room with sometimes hundreds of people listening to your story: what better way to present your ideas is there? You have direct influence and you can see them in the eyes while you talk to them.

3 Your ideas will get more traction and have more impact

If you are on stage, chances are your ideas will get more traction. You are showing people what your ideas mean and you are telling them in person. This is powerful. More powerful than written language. This means your ideas will likely not just travel further, it will have more impact. Because if those you reach while talking share, they will share with passion.

4 It gets you better jobs

When you are speaking, chances are potential employers will see you talk. And get impressed! Which will open up doors on the job front. You will be more visible, thus more trustworthy and more wanted! From being the next resume that ends up at the bottom of the stack, you become the bookmarked name they want for the job.

5 You can demonstrate your knowledge

If you are building your brand, or even when you are ‘just’ working for a boss, showing what you know is important. It builds trust. It builds Thought Leadership. And it gets you business. Being on a stage makes that you can demonstrate the knowledge that brings you all that.

6 You will stand out: people will remember you

Finally, in a world where information is everywhere, it is getting harder to stand out every day. Writing articles means you are one of the many. When you are at a conference, on a stage, people will see YOU. And when you deliver the right speech, they will remember you better.

All these are reasons for you to get on that stage and speak! And if it’s not for your personal brand, it might be for your business. Is there any reason you shouldn’t get on stage? Let me know and we’ll chat about it!

Don’t forget to check out our Individual Training options and learn more through our Tips and Insights! For individuals, we have coaching and much more. There will be webinars and online courses. And with enough people signing up, we will do open sessions as well.


Originally published at www.speakwithpersuasion.com on February 15, 2017.