Bas WalletinUX CollectiveHow the meaning of colour varies per cultureLet’s start with a stigma. Football fans are aggressive. So when Amsterdam built its new stadium, authorities decided to design its seats…12 min read·Apr 23, 2024--11--11
Bas WalletinBootcampLithuanian UX: how a small country uses tech to grow its economyHow Lithuania transferred itself in 30 years from an underdeveloped country to one at the forefront of tech10 min read·Jan 16, 2024----
Bas WalletinUX CollectiveThe deeper meaning behind Japan’s unique UX design cultureThe sociology of the big difference between Western minds and those of the Far East15 min read·Dec 29, 2023--49--49
Bas Wallet7 UX insights to design for Dutch usersThe cultural aspects to be aware of when you localise your product for the Netherlands12 min read·Dec 11, 2023--6--6
Bas WalletinUX CollectiveLocalisation: why simply translating your UIs won’t workPower Distance and the importance of photography and language in UX10 min read·Nov 26, 2023--9--9
Bas WalletinUX CollectiveWhy are Western apps more minimalistic than Asian apps?The digital behaviour traits of individualism and collectivism12 min read·Nov 12, 2023--43--43
Bas WalletinUX CollectiveRisk tolerance: why some countries prefer more complex UIsAn analysis of Uncertainty Avoidance and Amazon’s website in various countries10 min read·Oct 15, 2023--31--31
Bas WalletinUX CollectiveWhy are CNN, FOX, and US websites visually so aggressive?The explanation behind the loudness of the style of graphics of TV shows and websites in various cultures10 min read·Sep 23, 2023--29--29
Bas WalletinBootcampYour UX team isn’t diverse enough, despite your DEI effortsYou have a serious problem if all your designers are millennials on skateboards14 min read·Sep 13, 2023--9--9
Bas WalletADPlist rejected me as a mentor despite a 25+ year career in designHow cultural sincerity can lead to enormous misunderstandings6 min read·Sep 12, 2023--36--36