Bas Wallet – Medium

Bas Wallet

Bas Wallet
in
UX Collective

How the meaning of colour varies per culture

Let’s start with a stigma. Football fans are aggressive. So when Amsterdam built its new stadium, authorities decided to design its seats…

Apr 23

Overview of app icons of various colours

Apr 23

Bas Wallet
in
Bootcamp

Lithuanian UX: how a small country uses tech to grow its economy

How Lithuania transferred itself in 30 years from an underdeveloped country to one at the forefront of tech

Jan 16

Lithuanian UX: how a small country uses tech to grow its economy

Jan 16

Bas Wallet
in
UX Collective

The deeper meaning behind Japan’s unique UX design culture

The sociology of the big difference between Western minds and those of the Far East

Dec 29, 2023

Japanese streetscape with neon lights

Dec 29, 2023

Bas Wallet

7 UX insights to design for Dutch users

The cultural aspects to be aware of when you localise your product for the Netherlands

Dec 11, 2023

Dutch windmills located at the water front

Dec 11, 2023

Bas Wallet
in
UX Collective

Localisation: why simply translating your UIs won’t work

Power Distance and the importance of photography and language in UX

Nov 26, 2023

Sign with “you are leaving the american sector” tanslated to multiple languages

Nov 26, 2023

Bas Wallet
in
UX Collective

Why are Western apps more minimalistic than Asian apps?

The digital behaviour traits of individualism and collectivism

Nov 12, 2023

Why are Western apps more minimalistic than Asian apps?

Nov 12, 2023

Bas Wallet
in
UX Collective

Risk tolerance: why some countries prefer more complex UIs

An analysis of Uncertainty Avoidance and Amazon’s website in various countries

Oct 15, 2023

Risk tolerance: why some countries prefer more complex UIs

Oct 15, 2023

Bas Wallet
in
UX Collective

Why are CNN, FOX, and US websites visually so aggressive?

The explanation behind the loudness of the style of graphics of TV shows and websites in various cultures

Sep 23, 2023

Screenshot from a FOX news election coverage, with many visuals at the bottom of the screen

Sep 23, 2023

Bas Wallet
in
Bootcamp

Your UX team isn’t diverse enough, despite your DEI efforts

You have a serious problem if all your designers are millennials on skateboards

Sep 13, 2023

Group of similar looking cats with MacBooks, baseball caps, and plaid shirts

Sep 13, 2023

Bas Wallet

ADPlist rejected me as a mentor despite a 25+ year career in design

How cultural sincerity can lead to enormous misunderstandings

Sep 12, 2023

ADPlist rejected me as a mentor despite a 25+ year career in design

Sep 12, 2023

Bas Wallet

Bas Wallet

Dutch Design Dinosaur - Exploring the connections between UX, multiculturalism, diversity, and ethics www.linkedin.com/in/baswallet

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