For the last few weeks, I sat down with my colleagues for a few interviews to onboard new designers to the organization. While listening to the questions and the answers, I kept thinking about the technological marvels that we use nowadays to give the best experience to the users who…

Neuroscience is a fascinating subject to talk and to discuss in the field of UX design. The design has moved from traditional applications to complex and innovative applications. The UX design has moved from just creating the UX process or a design guideline to creating a delightful and intuitive experience…

Improve decision making in your product — As product designers, we encounter the wonders of the human brain through design. The human brain is incredible and a complex element, which makes humans act, and behaviours unique from one to another. The UX designer has to understand how each human thinks and behave into creating meaningful and applications…

The understanding of others is a significant aspect factor for meaningful product design. The word persona might have passed your workbench if you are a product designer and if you are into UX design. The UX designers use the personas to supercharge the UX design. The word persona helps designers…

Why Tik-Tok is the number one social media application in the new world — Tik-Tok is a social media platform which is not well understood by many people who are born before the millennials and before 1995. Even the generation of millennials doesn’t seem to capture the meaning of tik-tok for its original intentions. We think that the application is used by a very…

Designing better applications to save humans from Paradox of technology — Life in the new millennium is all about making our life easy and enjoyable. The technology is growing faster and getting complex by the day. The complex solutions can create complex problems for users to understand what to do with a solution and create frustration on the process of achieving…

Humans love the delightful experience in an application. The product design and user-centred design is getting influenced by findings in user research. The qualitative and quantitative data collected by the designers, researchers, and can be manipulated through cognitive bias. The design community discusses a few cognitive biases that put off…

Bringing value to big data using UX — At the beginning of the new millennium, the researches expected that some natural resources would start depleting from the world. The initial discussion among the general culture is that humans will go to war for the natural resources now depleting. The fight has not started yet on the ones we…

Improving usability through Emotional, reflective and visceral design — The design profoundly based on human emotions and how humans interact with the application. Designers are moving progressively with the design concepts, UX principles and psychology to discover new dimensions in design. The designs I see nowadays are full of enthusiastic designers who loves to create a minimalistic design focus…