For the last few weeks, I sat down with my colleagues for a few interviews to onboard new designers to the organization. While listening to the questions and the answers, I kept thinking about the technological marvels that we use nowadays to give the best experience to the users who interact with the products we design. We design products and implement for different devices and screen sizes. We usually talk about making the mobile-first approach to the implementation when working with web-based applications. The mobile app developers have to cater to several devices when implementing user interfaces. …


Neuroscience is a fascinating subject to talk and to discuss in the field of UX design. The design has moved from traditional applications to complex and innovative applications. The UX design has moved from just creating the UX process or a design guideline to creating a delightful and intuitive experience for application design though psychology, user research and neuroscience. The study of neuroscience is an emerging field where the UX designers can thrive and pursue how they can create solutions to user needs and goals effectively and meaningfully. …


Improve decision making in your product

As product designers, we encounter the wonders of the human brain through design. The human brain is incredible and a complex element, which makes humans act, and behaviours unique from one to another. The UX designer has to understand how each human thinks and behave into creating meaningful and applications that bring a delightful experience to the user. In this article, we are going to a common problem associated with e-commerce applications. We will focus on the definition of analysis paralysis, how analysis paralysis works, what happens when the content itself causes analysis paralysis, and how to simplify the decision-making…


image credit — Photo by Zan on Unsplash

The understanding of others is a significant aspect factor for meaningful product design. The word persona might have passed your workbench if you are a product designer and if you are into UX design. The UX designers use the personas to supercharge the UX design. The word persona helps designers to create their solutions, specific, non-generic and user-centred. The use of persona with the correct methodologies in empathy, make the UX designer similar to Professor X (If you have watch X-men, you know what I mean).

The topic — persona

If you ask, what is a persona from a couple of UX designers you…


Why Tik-Tok is the number one social media application in the new world

image resource — https://unsplash.com/photos/WRNPKfPwN9I

Tik-Tok is a social media platform which is not well understood by many people who are born before the millennials and before 1995. Even the generation of millennials doesn’t seem to capture the meaning of tik-tok for its original intentions. We think that the application is used by a very small number of people when compared with social media giants such as Facebook, Twitter and Instagram. The actual numbers say a different story. Currently, Tik-Tok has over 1.5 billion users registered to the application and has more than 800 million active users. India has over 57% of the application user…


Designing better applications to save humans from Paradox of technology

Image resource — https://unsplash.com/photos/KW3m50XRhjk

Life in the new millennium is all about making our life easy and enjoyable. The technology is growing faster and getting complex by the day. The complex solutions can create complex problems for users to understand what to do with a solution and create frustration on the process of achieving the goal. In order not to be left out by the constant evolvement of the technology, we have to use them trying to understand what they do and how to work with them. Humans have a way of working with objects or with other humans. If a person finds it…


Humans love the delightful experience in an application. The product design and user-centred design is getting influenced by findings in user research. The qualitative and quantitative data collected by the designers, researchers, and can be manipulated through cognitive bias. The design community discusses a few cognitive biases that put off the accuracy of the data which is received. Let’s have a depth look into what are the common cognitive bias that can mislead the validity of the research.

Cognitive bias has a wide spectrum. The meaning of cognitive bias states that it is the systematic illogical thinking pattern that affects…


Bringing value to big data using UX

Image resource — https://unsplash.com/photos/qwtCeJ5cLYs

At the beginning of the new millennium, the researches expected that some natural resources would start depleting from the world. The initial discussion among the general culture is that humans will go to war for the natural resources now depleting. The fight has not started yet on the ones we thought we would. The technology has been here for a couple of generations and been storing bulks of data. We have created a shadow that represents our past and the present. The data alone don’t interest our needs and goals. The data is meaningful when they are present meaningfully.

The…


Improving usability through Emotional, reflective and visceral design

Image credits — Galymzhan Abdugalimov

The design profoundly based on human emotions and how humans interact with the application. Designers are moving progressively with the design concepts, UX principles and psychology to discover new dimensions in design. The designs I see nowadays are full of enthusiastic designers who loves to create a minimalistic design focus on all the areas except the usability of the design. Usability is a key aspect to create designs with meaning. Creating a delightful experience is not an easy process. Improving the usability of products and services can be helped through emotional, reflective and visceral design. …


Enslaving ourselves into good design

Image credit: https://www.pexels.com/photo/person-wearing-vr-goggles-2007647/

The digital design has come so far from its movement into making modern technology useful to humans. The designer relay on humans and their emotions when designing products or services. Designers create the design to keep people engaging with the product or service. The products that designers create persuade humans to do what we want them to do. The secret desire of designers, including my self, is to make humans addict to whatever we design. We call humans users and groups them according to the goals and needs. The applications with grate experiences make humans take them to bed and…

muditha batagoda

Product Designer (http://shorturl.at/fDI46)

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