In Russia car-sharing is a new phenomenon. People are just getting used to a new service, new firms and companies arise, offering their services. In other words , the market is gradually being formed. So what’s out there in the years to come?
Car-sharing: what is it and how it works?
Car-sharing is an alternative for personal vehicle owners, which provides drivers an easy access to a range of vehicles on an hourly or daily basis. Services offer participants the possibility of driving a vehicle, and also allow you to enjoy the mobility without the expense and hassle of owning a car. Such services also make it unnecessary to turn to car rental agencies.
The first experiments with car-sharing began in Europe and date as far back as the mid-20th century, but did not appear in key markets such as the United States or China. Since then, the need for car-sharing has only increased. According to Frost & Sullivan analysts, in 2014, 4.9 million people used the world’s car-sharing services and the number of cars engaged in this activity exceeded 90,000. The market has grown out of the informal network of small businesses’ and institutions, and now is managed by large multinational corporations. Moreover, a strong partnership has been built among young car-sharing companies, well-established leading motor vehicle manufacturers, and a number of government agencies, including municipalities.
Depending on who owns the vehicle fleet, there are two main models of the car-sharing:
- B2C (business-to-customer) –the company buys cars for a further rental, like Zipcar, StattAuto, GoGet and Russian analogues of Belka, Delimobile.
- P2P (peer-to-peer) — the company leases private cars from owners who want to make some extra money renting out cars they are not currently using. This is how RelayRides, Whipcar, Wheelz and Darenta work. B2C car-sharing services have to spend their investment funds to purchase a huge vehicle fleet, while P2P-car-sharing uses available cars in the city.
The project http: //Darenta.ru grew from a small MoscowStart in 2014 to a company covering whole Russia and more than 120 cities in the world. The company does not have its own vehicle fleet — instead, the owners of vehicles, as well as those wanting to rent a car, are offered an online platform for interaction. Compared to traditional B2C-services, the benefits of the P2P-include the following points :
• rapid scaling of the service;
• lower transactions costs of the company;
• no car insurance expenses;
• a wide range of vehicles, covering various market segments;
The company is going to become global and taking into account the attractiveness of the P2P market, the project team is working in all promising areas. At the moment, work is underway on the redesign of the sites http://darenta.ru and http://darenta.io. There are many plans for the upcoming 2018 and they are all aimed at scaling the company’s services and expansion into new markets, all plans will be implemented after the ICO project.
Darenta car-sharing is currently the only car rental IT-platform that is going to commence the integration of block-technology for safe and anonymous operations.
Darenta has launched its offer for the tokens presale within the framework of ICO (Initial Coin Offering). On ICO basis , the company is going to issue “ The Product Token” or “PROD” — is a product token that gives the right to a discount on a P2P-car rental commission on the Darenta platform. The token, for its part, is produced on the block-chain platform Ethereum. With the support of PROD tokens, it will be possible to purchase a Darenta franchise, to pay a car rental with tokens or crypto currencies, rent a car at a discount, in case you have tokens purchased at http://darenta.io.
The Darenta’s business model and it’s P2P-approach, implemented on the basis of blocking technology is very promising. Unlike companies with B2C models, where scaling is possible only with a large and intensive increase in assets, which means “costly and time consuming “, in the P2P car-sharing model everything is as plain as possible: the automation of all business processes saves both time and money .This, in turn, allows the business grow exponentially.
The goal of our project team is to become the best platform, that would serve as intermediary between car owners and lessors. To achieve this goal, the following plans have been set: the development and integration of smart contracts for darenta.ru, various improvements in the website and applications for better process automation and informativeness , the development and integration of a telematic device, to make keyless entry and to build partnership with P2P car-sharing services in the USA and Canada.
Almost in every information brochure there are publications about the prospects for the development of blockchain technologies and smart contracts. Leaders of the largest corporations share their opinions, and many of them are already using these technologies. The automotive industry is no exception and this is evidenced by the following statements.
There is a project that allows using traffic cameras to determine the license plate number and sending the received data to the blockchain unit. The application captures the time of car entrance on the toll road and its plate number which is kept in the computer base, then offers making a “smart” contract between the camera and the driver’s e-wallet, and pay for the trip.
With the help of smart contracts, insurance companies will be able to determine the contributions depending on conditions drivers use their cars in. Such systems will even be able to determine the culprit of the accident is: sensors or a driver, and will also help to resolve more complex road accidents.
The Toyota Research Institute, in partnership with Oaken Innovations MIT Media Lab and a number of blockchain start-ups, are working on an unmanned vehicle project for joint use, including data sharing and the P2P economy. Such a system is universal — Oaken has already demonstrated the integration of its equipment in Tesla cars, to automate the payment of travel on toll roads. This is a prototype of the payment system between cars, in which the car itself pays off toolagate.