You likely use a laptop as a primary productivity tool, since it’s powerful and makes any task possible. And you likely think the iPad is a cute device that is useful for people who don’t work with numbers, and who don’t multi-task between powerful apps to get things done. Which…

The latest app update is showing increased engagement? That’s wrong. — You’re proud of the new feature you fully embraced for the past month, and waiting for Apple to approve the update so you can delve into analytics and prepare for the next iteration. The app gets approved, many users downloaded it, and metrics start coming in. A great 40% of…

Here’s 11 small changes, from buttons and links, to carousels and lists. — Every week we prove how small design details have increased engagement at Anghami, the leading music streaming service in the Middle East. Below are a handful of very simple and actionable examples that we’ve found very useful. Engagement over the same UI can vary across markets, app categories, and as…

How data-driven UX and copywriting doubled a music streaming app’s listeners — Every day, more than 50k users download and open our music streaming app Anghami for the first time. The first few minutes they spend in the app play a crucial role in having the user come back the next day. Through the course of several months, we modified the customer…

My family and I spent 12 days in Iceland, most of it spent traveling in a motorhome around the Ring Road. Iceland is an incredible place, and it’s permanently fulfilling to explore its magic. …

Anghami now lets everyone make their own music video with “Expressions” — Anghami is the leading music streaming app in the Middle East, with almost 40 million users. Everyone opens Anghami to easily play music that suits what they feel right now. But music is much more than that. People want to connect, socialize and express themselves with music, and this should…

In less than 3 years, Anghami app unbelievably became the status quo for discovering new music in the Middle East. — Hits come out every week, and they’re propagated on the radio, TV, billboard ads, shopping malls, bars, cafes. People also actively search for new music that suits their taste. They follow artists on social media, look up blogs, go on YouTube, search for pirated music, walk into a music store…

While less known globally than Beirut’s bustling nightlife, Lebanon’s natural beauty — from the sea to the mountains — is spectacular yet not regularly visited. Luckily, this means you can have plenty of one-on-one time with mother nature. Lebanon experiences the full four seasons. Nature changes accordingly, offering everything from…

In 3 short years, Anghami grew to 50 employees and 15 million users. Based in Lebanon, Anghami quickly became the biggest and hottest startup in the Middle East. I joined a few months after Anghami was founded, and experienced a tough journey to reach where we are today. …