Accessible Luxury: When And How We Bond With Fancy Brands
Ester Bloom

You’re not making a statement if everyone else has the exact same piece you do because it was the one necklace at the store that cost under $200. What’s the point in spending money on a “luxury” item when it’s so ubiquitous that wearing it doesn’t feel luxurious, especially when you can get a more unique and interesting piece from an indie jeweler that’s the same quality for a fraction of the price?

Worse, who wants to be a grown woman wearing the same new pieces all the kids are getting for their bat mitzvahs?

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