Even after all our research, we missed an important truth about how the world has changed: The way people access a tool is just as important as what the tool does. People are overloaded with information, logins, and interfaces. And here we were, asking them to create a whole new habit.
To test against the first criteria, I ask myself whether I am an active participant in the meeting. Do I speak up and contribute, or am I just sitting in the sidelines? Do I have a strong point of view about this topic? Is there someone else who can represent my point of view just as well or better? Will something be done less effectively if I’m not there?