The Many Benefits of Pop Up Stands to Companies

Ever wondered why every firm today makes use of pop up stands or banner stands? Pop up display stands are very useful for marketing a product or service that a business may offer. When used effectively, these can have a huge impact on a company’s marketing efforts.

From promoting products and services at a trade show to highlighting a company’s current thrust, pop up displays are effective in getting any firm’s message across. Moreover, these are very cheap promotional tools when compared to other advertising mediums like newspaper advertisements or radio ads.

Pop up display stands are not only used at events such as trade shows, exhibitions, and conferences. They can also be displayed at corporate offices and outlets. It can give companies the edge when it comes to promoting their brand and generating awareness on their products and services.

Here are some of the benefits that pop up display stand provide to companies:

Promoting Products and Services

Firms can promote their products and services by placing pop up display stands at strategic areas like malls or bus terminals, or even at the corporate office. Companies particularly put a lot of premium on the banners that are placed in display stands. Banners should be attractive and attention-grabbing since these would be the ones that customers will look at.

Ease in Assembly

Pop up display stands are very easy to assemble. Marketing personnel can simply pop the stand up, and they’re ready to go. Pop up displays have a retractable system which users can pull the banner from the base, and then position the telescopic pole. These items also have a flat base that provides a sturdy support to the banner stand.

Ease in Storage

Another reason why marketing executives find the use of pop up display stands to be convenient is that these marketing tools are very easy to store. These items are small and will take minimal space at the office. The banner folds away into the base, while the telescopic pole which is used to support the former easily collapses and folds away.

Minimal Footprint

Pop up display stands need little space. Whether it is in the corporate office or at a trade exhibition, display stands won’t take up too much floor space. They can be placed in smaller areas like rooms, suites, and even aisles.

Very Durable

Pop up banners are also very durable. The base of the stand is often made of aluminum, making it robust enough to last for years. Good quality pop up display stands have better engineering and stronger parts. Most of these stands also come with lifetime hardware warranty. When handled and stored with care, pop up display stands can last for many years.

Easy to Transport

Pop up display stands are lightweight and compact, making them easy to transport. These stands can be used regularly at exhibitions and trade shows, so it is important that these advertising tools are easy to bring from one place to another.

Some manufacturers of display stands even provide a free carry bag so that users will have an easier time carrying the stand from one event to another. Most pop up display stands are small enough to fit into a car’s compartment and lightweight enough to be carried by hand through an exhibition hall.

Longevity

Finally, pop up banner stands can be used by companies for a long time. Unlike other communication tools like TV ad, newspaper ad, and even a flyer that has a short shelf life, a pop up display stand can be used over and over again.

This is especially true if the message that the company would like to convey to its target audience is still the same, and does not have any date or time on it. Marketing departments thus can use the pop up banner stand over and over again, as long as the advertisement or message remains relevant.

With the many benefits that pop up display stands provide to firms in terms of promoting their products and services, it is not really a surprise to see many companies investing in this type of promotional material. Companies now realize that they can promote their brand efficiently with the use of a pop up display stand.