A quick hack that improved our purchase value 2x times!

  1. Has purchase conversion rate changed? If yes, then how?
  2. Has average purchase value changed? If yes, then how? And what is more important: why?
  1. Before: 5 flights — 80%, 20 flights — 9%, 1 year — 11%
  2. After: 5 flights — 38%, 20 flights — 21% and 1 year — 41%

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CEO of App in the Air (3M+ users), Systems Thinker. Follow me on Twitter: @bayka

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Bayram Annakov

Bayram Annakov

CEO of App in the Air (3M+ users), Systems Thinker. Follow me on Twitter: @bayka