Leaders in the Free Fire Community, Nobru and Cerol are the newest brand ambassadors helping BAYZ make the blockchain ecosystem more accessible to a wider community
BAYZ, the decentralized autonomous organization focused on analyzing and investing in blockchain gaming is pleased to announce its new partnership with Bruno “Nobru” Goes and Lúcio “Cerol” Lima, two of the biggest content creators within esports and brand ambassadors for the BAYZ community.
Bruno “Nobru” Góes is 21 years old, a streamer, and one of the most popular professional players of Free Fire in the world. Bruno has 13.1 million followers on Instagram, 8.3 million followers on TikTok & 13.3 million subscribers on YouTube. In 2021 Bruno was elected “Personality of the Year’’ by the Esports Awards, “Craque da Galera” by Prêmio Esports Brazil and is also part of the “30 Under 30” by Forbes. As a professional player, Bruno has several national titles including the Free Fire World Championship where he was awarded MVP.
Lúcio “Cerol” Lima, 29 years old, is one of the biggest streamers and content creators in Brazil with a focus on Free Fire. Cerol has 7 million subscribers on YouTube and 4 million followers on TikTok and in 2019, was elected as “Best Streamer” of Brazil through Prêmio eSports Brasil.
Nobru and Cerol are also the founders and co-CEOs of Fluxo. Under their leadership, the esports organization has been growing exponentially, amassing more than 5 million followers across social networks. With an eye towards entertainment and content, Fluxo has recently closed a deal with Mainstreet, entering a new music-focused vertical.
As entrepreneurs, Nobru and Cerol have been following crypto and blockchain closely, and share BAYZ’s mission and philosophy of building a more accessible ecosystem for blockchain gaming. As part of BAYZ’s content community, Nobru and Cerol will work closely with the BAYZ leadership team to elevate content around play-to-earn games by leveraging BAYZ world-class suite of assets.
At BAYZ, Nobru aims to help onboard people into the metaverse and provide them with access to new opportunities, “Even for us who live and breathe in the online universe, some aspects of play-to-earn, NFTs, and the metaverse can be confusing. Having BAYZ behind us as we look to empower people curious in the blockchain gaming space is invaluable, especially as we go through this collective learning phase.”
For Cerol, BAYZ is the perfect partner to support his audience and educate them on the power of play-to-earn, “This is a great opportunity to help people see play-to-earn games as a place to make some extra cash on the side and also adapt to this growing market of digital goods. I’m looking forward to working with Matt, Joao, and the full team to ensure we have engaging content that will help gamers all around the world understand the blockchain gaming ecosystem and how to get involved.”
“We believe Nobru and Cerol’s experience as communicators along with their reach will help make play-to-earn games more accessible”, says João Borges, BAYZ Co-Founder. “We know that joining forces with them will have a positive impact on our capacity to introduce play-to-earn to greater audiences and help them understand this new universe.”
