Attraction. Activist. Action.
These three A’s come to my mind every single time I think of social movements. Interestingly, these three words broadly simplify the purpose in providing a catalyst to create and build world-wide movements. As mentioned in an article, “media have played a crucial role in forging the shared beliefs and collective identity” (Williamson, Web).
A common social media platform that is used by many activists is Facebook. Facebook activists use two different groups to initiate social movements, namely private and public groups. The purpose of this is that private groups are used for planning and organizing, while public groups are used for networking with other people. However, utilizing Facebook to create events and public pages are not the only methods, rather other third party websites also use Facebook. For instance, a third party website may require a user to sign in using outside social media sources, such as Facebook or Yahoo. When users are signing in to other social media platforms, this indirectly exposes the user’s identity –despite utilizing a fake or anonymous name. For that reason, this leads many activists to create their own websites as a set of open-source, such as Occupy.net for the public to voice their perspectives.
Though many may disagree with the impact of social media, I have observed that countless of social media platforms have the ability to nudge a user’s view by the content they see. Whether this be through a user’s followers or unintentional advertisements, each interaction on the entertainment provides bias information. More specifically, as technology improves at a rapid rate, the ability to distinguish a user’s activity becomes ever-more pressing due to the issue of security and protecting private information.
Just as how the world wide web is able to collect data on countless of users, exposing bias information is apparent on television. Interestingly, watching specific channels caters towards specific populations. For example, about 63% Tea Party supporters watch Fox news. For that reason, if a person did not support the Tea Party or is affiliated with another party, their news will be heavily biased, which may eventually lead new audiences to favor one side. Yet, it is important to note that “it is not about blasting things out, which is how we thought of digital in the past. It’s about building relationships with people” (Bloomberg Politics, Web). Since many people believe that exposing information blindly will convince people to cater to one side, it is vital to remember that building one-to-one or meaningful relationships can be greatly effective in the long-run.
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