Web Analysis Post #3
Kodak started in 1880 and it was the first time people didn’t have to go to an art studio or a professional photographer in order to get their picture taken.
Kodak made taking pictures more mobile friendly.
In the 1980’s Kodak was the number one company for photography. It controlled over 80 percent of the world’s photography business.
At this point in time, everything Kodak did was from film. After you took a picture with a Kodak camera, you would have to go to the store so you could get your photos produced on the film for display. This was the normal way of doing photography for a very long time.

However, as the years went by, the photography world was rapidly changing from using film, to going digital. Digital products such as image sensors and micro circuits were becoming smaller, more affordable, and capable of producing better quality photographs than film.
Even though the world was moving in the direction of digital photography, Kodak did not want to hop on the bandwagon. This led to the downfall of Kodak because consumers wanted the next new thing with digital photography, which Kodak was not willing to provide. With that being said, this led to the rise of companies such as Fiji Films and Apple.
Apple did the exact opposite of Kodak and changed its whole line of operation. Apple went from being a computer specific business to a consumer based company. They eventually came out with the Iphone which over time, has propelled the mobile-digital photography world to new heights.
Kodak not adapting to the changes in photography is something that won’t happen to other companies around the world. Many companies are aware that as the years go by, technology is going to change and become more convenient and more efficient to use.
Any other company that would want to stay in the race for being the best will do whatever it takes to gain an edge on the competition. So if that means they have to change some of the ways they do things, then that’s exactly what they will do. It comes down to ego and attitude, and many company owners would want to put their pride aside for the success of their company.
Photographs play a huge role in society. People love to post pictures on social media platforms such as Facebook, Instagram and Snapchat. It gives them memories they can look back on down the road that will always be there.
There are some people in society who take pictures every day. Many people in today’s society would rather look at photographs rather than reading about your day or your memories.
The quality of the picture is always important as well. People don’t really like to see bad pictures that are blurry. It makes them less interested in taking their time to process the image or to give the picture a like if it is on a social media platform.
Images do a great job of giving us an idea of what it was like in certain environments our friends are in or events that they may have attended.
