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You walk into your growth interview after hours of preparation. You’ve perfected your 2 minute pitch, polished your work stories, and maybe even done some case prep. You’re ready to showcase your achievements and you have an answer ready for any question they throw at you.

But there’s one big problem you’ve overlooked — the interview isn’t actually about you.

Most candidates approach the interview process as a way to showcase themselves and their accomplishments. …


In marketing/growth there is a big industry problem. An addiction to Hacktics - the tips, tricks, hacks, tools, and secrets that promise to solve all growth problems.

As a result, marketers now get the majority of their “learning” through this prescription based hack-tic content which isn’t helping create the next crop of great marketers. As a result, I recently wrote about what growth professionals should focus on instead. In the process, I realized that these principles apply to many professionals.

Most real world work involves a problem that doesn’t have an answer yet, and the biggest growth opportunities are in…

Brian Balfour

CEO @Reforge, Formerly VP Growth @ HubSpot, EIR @Trinity Ventures, Founder @ Boundless, Founder @ Viximo

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