Bruno Bergher
Aug 9, 2017 · 1 min read

I agree I could try to better define these, but I thought providing examples would get us closer – it seems to have worked for some people, less so for others.

I like the ends/means analogy. As I said in a reply above, “I think you can be coherent without being consistent, but not the inverse”. In any case my gripe is with the over-emphasis on consistency. I find it channels energy away from the really important product questions, and often too early.

    Bruno Bergher

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    VP of Product and Design at Gladly. YouTube, Google Chrome, Expa, Lookout before that. Striving for thoughtfulness.