(that we’re proud of)

Image for post
Image for post

Bokus Play

If you love audiobooks, you will love Bokus Play.


Image for post
Image for post

In order to build a stronger and more genuine connection with customers, brands need to nail down a great customer experience strategy.


Image for post
Image for post
Illustrated by Adam Lindfors

Technology is an enabler for personalized brand experiences

Just a few years back most travelers hailed taxis by hand and scoured newspapers and magazines for vacation rentals while the employees handled a big chunk of the operations manually. While there are still travelers that prefer it the good old way more and more people prefer a personalized experience. It’s easy to lose perspective on just how much technology has shaped travel in such a short time but it has become evident that technology is an enabler to facilitate a more personal experience for both customers and employees [humans]. …


The rise of big data, the experience economy & the Hospitality Industry
The rise of big data, the experience economy & the Hospitality Industry
Illustration by Adam Lindfors

Where are we heading in the hospitality industry? Learn more about the experience economy and its effect on the hospitality industry and how it changes the competitive landscape. Learn about how it changes the guest preferences and their behavior.


Image for post
Image for post
Autonomy represents a hotel’s ability to give travelers the flexibility to personalize their own guest experience which leads to better customer relationship management and contextual marketing opportunities.

Competing for tomorrow’s international traveler

A reaction to disruption

The hospitality industry has seen tremendous disruptions over the last decade while it has been adapting to new environments and an evolving traveler — and while the transition is fairly slow (changes in the industry has a tendency to be both costly and time-consuming), the industry is still changing more rapidly than ever before. However, while the urgency of a human-centric transformation is there and the willingness to change equally so, the trouble lies with the feasibility and uncertainty of achieving the necessary impact. Determining which opportunities create a better experience for the guests — and thus creates loyalty/higher NPS, higher customer satisfaction, higher acquisition, and retention isn’t done in a twinkle. Not to mention finding the right synergies with already existent IT and legacy systems. …


More synergies than ever in the human-technology relationship

Image for post
Image for post
Illustration by Adam Lindfors

Voice User Interfaces (VUI) allows for hands-free, eyes-free, and efficient interactions that are more human-like in its core than any other form of user interface. As these new technologies emerge, we find more synergies than ever in the human-technology relationship. With these new technologies, devices are exponentially becoming a bigger integrated part of our daily lives. This is easy to see as virtual assistants like Siri, Cortana and Alexa have brought VUI into the mainstream, with corporate giants like Google, Baidu, and Sonos following their lead.


— But I love what it can do for me

Image for post
Image for post
illustration by Adam Lindfors

Living in a time of technology means everyone is using tech all the time. This is not a choice, it’s a necessity. Still, it’s clearer than ever that people don’t ‘want to use tech for the sake of it’. Being the Head of Technology at a digital company means that I live, breathe and think tech all day, every day, but I still understand and encourage this fact. Understanding this, I believe, is the key to creating successful usable technologies.


Designing an emotional connection with the user

Image for post
Image for post
Illustration by Adam Lindfors

There’s been much discussion concerning the importance of building trust in business, both towards customers and in the internal relationships at work. As a business, you probably operate in a digital landscape where there’s a lot of competition between services, and trust is a key factor in creating a competitive advantage. In recent years, the popularity of chatbots has exploded due to many promising advantages for companies and users. Trust has been shown to have a positive effect on sales, profit, and turnover. Creating a foundation of trust isn’t only beneficial to your brand, but to your revenue as well.


- A #Shittyfirstdraft

Image for post
Image for post
Illustration by Adam Lindfors

You know that feeling when a great song unexpectedly comes on the radio, the one you know and constantly sing in the shower? Read on to see how we built a box that starts dance-offs and sing-alongs by the coffee machine.

Push a button — Get rewarded

Some time ago, we stumbled across “The Big Green Button” project by IDEO Labs. We loved the simplicity of the idea, that they shared it with the world and the fact that it does one thing absolutely great. For IDEO, that thing was celebrating the completion of a project by playing some music and showing an animated GIF.


Business innovation starts with a human-centric approach

Image for post
Image for post
Illustration by Adam Lindfors

Let’s get one thing straight: Business innovation starts with a human-centric approach where empathy and understanding for individual needs, life patterns, and behaviours are central. New inventions don’t happen overnight and very rarely turn out to be as was intended in the first place which is why it requires full management commitment and organisational support from day one. To increase business and organisational competitiveness, it is fundamental for every company to establish a work environment where new ideas can grow, come to life and mature. A space where contribution and collaboration are safeguarded. Remember that innovation is about our ability to change and change is about to stop doing the things that are not working. …

About

BBH Stockholm

We prototype, design, build and scale captivating customer experiences that generate commercial success.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store