Brands are built by substance. How well have we attended to our own beliefs and behaviors in the development of the brand? Early on, we may not be a aware of the impact of how we behave toward our market though it may have a powerful impact on the brand’s potential.
27 Years at Nike: “What I Learned about Branding”
David Brier

Very valid point. Think ahead too.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.