Messaging is a key part of building any great company. Every business organization has a purpose and vision which leads it to develop products that solve the pain of specific types of customers (or create such customers). As Peter Drucker pointed out — “there is only one valid definition of business purpose: to create a customer”. The process of creating a customer is a process of communicating your vision and values to the right set of customers in the market. Strategic messaging facilitates this communication. Customers never buy just a product, they evaluate its value/utility and buy your vision.
To find a simpler solution, first, write out the need that your solution addresses. Next, brainstorm 15 different solutions that would also solve that need. Don’t worry about scalability… just keep going until you figure out a solution that you can build quickly. In other words, marry the problem — not the solution.