Global metrics, Local metrics
Anna Marie Clifton

Another way I’ve heard this described: there should be a few North Star metrics (or even better, just one North Star metric) that the company is aligned on. This is the global metric that can tend to be hard to move, but as you mentioned, it’s a huge win to do so.

Additionally, there should be leading indicator metrics that individual teams might own and try to move with specific experiments. These metrics should relate to the North Star and be easier to move, and the team learns over time through experimentation which of these are true leading indicators and which are too noisy to be worth pursuing.