Bruce ClevelandinWildcat - A POVThe Traction Gap Framework®: It’s Not Just For StartupsIn February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap…Jul 24, 20191Jul 24, 20191
Bruce ClevelandinWildcat - A POVSo, You Want to Build a Category…The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®…Apr 29, 2019Apr 29, 2019
Bruce ClevelandinWildcat - A POVWhy We Invested In VlocitySome decisions are easier than others.Apr 12, 2019Apr 12, 2019
Bruce ClevelandinCEO Quest InsightsThe Final Hurdle: Reaching Minimum Viable Traction and Preparing to ScaleMinimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction Gap.Feb 28, 2019Feb 28, 2019
Bruce ClevelandinCEO Quest InsightsThinking Beyond the Product: The Challenge & Opportunity of Minimum Viable Repeatability (MVR)Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are…Feb 26, 20191Feb 26, 20191
Bruce ClevelandinWildcat - A POVThe Great Lie — Learning to Code Isn’t Going to Save the American WorkforceOver the last few years, you would have been hard pressed to have missed the hue and cry claiming digital transformation will require the…Feb 22, 2019Feb 22, 2019
Bruce ClevelandinCEO Quest InsightsOn the Hunt for Users and Usage: Getting to Minimum Viable Product (MVP)By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way.Feb 21, 2019Feb 21, 2019
Bruce ClevelandinCEO Quest InsightsUse Market Data to Build Your Product…Not Just IntuitionEvery successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is…Feb 14, 2019Feb 14, 2019
Bruce ClevelandinCEO Quest InsightsWithout a Category, Your Startup is DoomedThe go-to-market phase — as outlined in the Traction Gap Framework — begins with a startup’s first product release, and ends with market…Feb 12, 2019Feb 12, 2019
Bruce ClevelandinCEO Quest InsightsStructuring Your Startup for Success: The Four Pillars of the Traction Gap FrameworkThe Traction Gap Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a…Feb 7, 20191Feb 7, 20191
