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In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework — for entrepreneurs so they can successfully go from ideation to scale.

In it, I shine a bright light on the go-to-market phase, a period of time when more than 80% of all startups fail. I wrote the book as a “how-to” guide to provide entrepreneurs with something tangible to help them during the murky early stage go-to-market phase, so venture firms are willing to invest in them.

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We are happy that it’s been a best-seller (see reviews here) and I have been graciously invited to lecture on the Traction Gap Framework principles at universities such as Babson, Columbia, Stanford, University of Chicago, and others. …










About

Bruce Cleveland

Founding Partner @ Wildcat Venture Partners focusing on B2B investments in AI, MarTech, EdTech, and SaaS.

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