Bill ColettiResponding to the Coronavirus: Kith’s top six tips for effective responseWe’ve been tracking the spread of the Coronavirus and the cases of COVID-19 around the world and here in the US as we imagine you have…Mar 11, 2020Mar 11, 2020
Bill ColettiBeyond Deepwater Horizon: How BP has stopped saying sorry and is moving forwardBP made a major announcement in February 2020 to become net carbon-neutral by 2050. This announcement signified the end of their somewhat…Mar 6, 2020Mar 6, 2020
Bill ColettiThe company you keep: the reverse halo effect and what you can do about itCompanies often accept litigation based on the behavior of others but are unaware that the behavior and actions of their associates can…Feb 28, 2020Feb 28, 2020
Bill ColettiChange is hard: how to successfully make the switch from internal to external communicationsI previously wrote about the challenges for marketers taking over communications but making a switch from an internal to an external comms…Feb 20, 2020Feb 20, 2020
Bill Coletti“A marketer walks into a crisis…”Many organizations prioritize branding over communications. This makes sense when driving market share but leaves them vulnerable in a…Feb 14, 2020Feb 14, 2020