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Almost everyone in crypto has a Twitter account: starting from the most obscure blockchain startup and ending with opinion leaders who’ve made crypto their profession.

We’ve decided to find out what sort of impact influencers really have on crypto: for instance, which coins they tend to write about and if their tweets can affect the price.

To do this, we’ve analyzed over a million tweets by over a hundred influencers, all posted between 2018 and June 2020.

Summary


By BDCenter Digital on The Capital

Neobanks use Twitter as a customer support platform to provide fast and relevant responses in an informal style. Do digital banks offer detailed solutions on Twitter or do they view it only as a channel for incoming requests?

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To find out, we’ve analyzed 105.5 thousand tweets — and here are our findings.

The Data

We collected all the tweets posted by 12 neobanks and 2 personal finance apps (Bankin’ and Linxo) in 2019.


How we helped a new blockchain project find publicity

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Our client

In April 2019, we were contacted by the representatives of Melaka Straits City, a blockchain-enabled city under construction on the west coast of Malaysia.

Our task

The project needed to attract investments, so our objective was to create media awareness around it. We needed to get people talking about Melaka Straits City.

The key task was to get at least five publications in one week on websites with a cumulative number of monthly visitors of at least 125 million. We managed to deliver five times that number. Read on to find out how we did it.

The starting conditions

As of April 2019, Google offered nothing when searching for Melaka Straits City. Before contacting us, the project was presented at only two events. If we pictured those search results on a map, it would look blank. …


What can a small company do to attract attention?

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Photo by Campain Creators on Unsplash

PR support is a marketing tool that gives great results even during the most routine periods. Who can benefit from PR support, how to get free placements with major outlets, and how do we do PR support at BDCenter Digital? You’ll learn all this and more from our article.

PR Support vs. PR Campaign: Understanding the Difference

Let’s start by analyzing the differences between these two promotion methods. We’ve analyzed them based on our own experience working with IT and fintech projects.


On communication, expectations, and getting your money’s worth

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Photo by Rachel Martin on Unsplash

Influencer marketing can do wonders in promoting fintech projects — as long as you know how to use it properly. In order to avoid unpleasant surprises in the process of collaborating with opinion leaders, you’ll need to be well-prepared. In this post, we will tell you about the most common problems that arise when working with influencers, as well as how to resolve them.

Challenge 1: The Blogger Won’t Respond to Your Emails

Let’s say you’ve done all the preliminary work: researched the market, made a list of suitable influencers, and then sent them collab offers. …


How we boosted our client’s SEO image the right way

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Photo by Mithcell Luo on Unsplash

You can easily connect online reputation management to income management. Your public image directly affects your sales, your career, and your financial well-being in any field — whether you’re searching for an investor, overcoming the negativity spread by your rivals, changing fields, or creating a new public persona.

But what should you do if there are already lots of negative things written about you on the internet? In this post, we’ll use one of our actual cases as an example to show how we changed a client’s online reputation from 48% negative to neutral.

Disclaimer: We sign an NDA with all our customers. Therefore, all the data that could infringe on the client’s confidentiality has been changed. This doesn’t affect the mechanism of reputation management in any way. …


Fintech is one of the key drivers of today’s banking industry. Debates about the relationship between startups and banks have been going on for a long time. Should they collaborate or compete? Can Fintech projects replace traditional institutions — or will these two segments complement each other?

These and other issues — including digitization, financial trends, and crypto regulations — were the focus of attention at the international forum, Fintech Borderless: Eurasia Digital in Minsk. The event was attended by the leading executives of Fintech companies, banks, PSPs, and state agencies.

Read on for the key findings of the current state of affairs in banking and payments. …


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We decided to reenact 2019’s best GIFs according to Giphy.com. Get to know us and see how we laugh, dance, and even get sad sometimes.

Julia, Employee Relations Manager

Here’s Julia welcoming a new team member on their first day at work.


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It is obvious that technology dictates new rules of the game for banks. The current fintech trends include the introduction of artificial intelligence in business processes and the creation of ecosystems for customers. What development paths do banks have today and is digital transformation beneficial for them.

Dmitry Levkovets, Strategic Consultant at BDCenter Digital.

Previously, banks interacted with clients directly, without the presence of intermediaries. …


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According to the Satis Group report, more than 80 percent of all ICOs held in 2017 turned out to be scams. We analyzed ICO projects that received investments from the 1st of January to the 30th of August 2018 to find out if the situation changed in 2019. Are they still active? Have ICO scams become a rare phenomenon or the other way around?

The findings of the study suggest that only 0.73 percent out of 1226 token sales proved to be profitable for investors. …

About

BDCenter Digital

We’ve been providing marketing & PR services for FinTech, IT, and Blockchain products since 2011. https://bdcenter.digital/

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