Courtesy of: https://c8.staticflickr.com/3/2170/2512148775_61fa58b4b3.jpg

SEO…Oh my God!?

Google has become a household name globally. This is because every person on the planet (including you) has or is using Google’s search tools to find that which is sought. This massive amount of traffic and personal-behavior data has pushed their company into the stratosphere in terms of their power.

Does Google maintain objectivity and follow their corporate motto of “Don’t Be Evil”?

According to this Time magazine article, the new parent company of Google, Alphabet, dropped that once famous motto from its corporate values.

Why would I even think to bring up something as silly as Google’s corporate values in such a time as the BLM, Brexit, Hurricane Matthew, and all the noise about our upcoming POTUS election…? Simply because in times of distraction (such as these), you and I have had the most liberties and freedoms taken from our lives and children’s lives without so much as an apetizer…let alone dinner and a movie.

But Google is trustworthy…right?

Care to see how influential Google is in our lives (despite their quiet political stance as a corporation)…?

Enter each of the following search engine terms exactly as you see below (double quotes included), and for each search term, click the “News” filter. The “News” filter is a text link similar to “Images”, “Videos”, and “Shopping” (here is a screenshot of the before and after using the “News” filter in Google)

Before adding the “News” filter to your search term
After adding the “News” filter to your search term

Make two searches using the same terms and parameters

First, go to Google.com and then “Hillary Clinton” (make sure to use the double quotes in your search, this tells the search engine you want that explicit term only).

View this first SERP (Search Engine Results Page, this is the first page of results from this search which Google’s “algorithm” displays to you) about Hillary Clinton. Notice how despite the fact that she has plenty of bad press, but there the SERPS appear mostly void of the news about her? In case Google is personalizing the SERP, here is a screenshot of what I see (using an incognito tab) following these directions

Now, using the exact same settings, search the following term:

“Donald Trump”

WHAMMO! View the first SERP. Notice how in terms of percentage of results, it is much more negative (below is a screen shot of the first few results I received)? But why would Google skew the results…?

There are a few reasons I can think of why they would do this, and they all depend upon the “secret sauce” of the Google search algorithm and its ALTRUISTIC (lawful-good) compass the company wishes us to believe it executes for us every day. Alas, since that secret is guarded more heavily than Fort Knox, I am only able to capitulate to my most sincere hopes this entire post is rhetorical doodie, moving on…

Let’s try and give Google the benefit of the doubt (in the hopes they actually follow their motto of “don’t be evil”) and say, “The Google SERP algorithm is 100% objective and contains zero (0) bias”.

The way Google’s algorithm is supposed to operate is upon something called “PageRank” (this is a very solid metric for building search engine results, and is quite valuable to your search engine’s users…if you maintain objectivity). Here is an image showing how the links of links of links of links (depending upon the importance of the links) plays a huge part in determining PageRank for a page/site…

Courtesy of: https://upload.wikimedia.org/wikipedia/commons/6/69/PageRank-hi-res.png

But if the Google SERP and PageRank algorithms are 100% objective, that would mean…

1. Donald Trump has a massively higher percentage of: negative press, public comments (caused by web links, reciprocal web links, and high-value web property links pointing to his bad or negative information available on the #cyber.

-OR-

2. Hillary Clinton is a comparative saint to Donald Trump as it relates to this same measurement of quantity of links, comments, posts, and so on available on the #cyber. This statement is merely using the term “saint” as a ratio, since she has plenty of negative mud being slung her direction across the #cyber as well.

Now here’s where things go awry (under the proverbial covers)…

What if Google isn’t playing fair? Meaning, what if they are being evil by silently leveraging the God-like influence their algorithm uses to manipulate the SERPS placed in front of your eyes?

Well…that would be an awful situation, but that wouldn’t be the first time Google had been caught with their hand in the cookie jar now would it?

Before everyone starts blowing up my inbox or comments about what a schmuck Donald Trump is, or what a conniving schemer Hillary Clinton is…

Yes, I’ve been watching this whole thing unfold in great detail for months and months, and YES, I have seen the latest video where we call all clearly hear the vulgar misogynistic perversions being spoken by Donald Trump about women.

However, I am not trying to influence your political position of these two yahoos…

I am merely trying to highlight the facts I (and you) see. About how the world’s most powerful system for discovering information on the Web and a company which our society has grown to trust to such a degree that we do not question their integrity as individuals may not be as trustworthy as you have been led to believe.

Why…? In the hope you can open your eyes objectively to see beyond the obvious and for your decision in November to be your own.

Don’t believe me? Go conduct some serious and objective research about the manipulative and corrupt debacle which is being portrayed as a real-life drama on the political stage right under our noses.

How can you do execute this research when Google is “the search engine”? Easy…

Try using more objective search engines such as DuckDuckGo, Bing, Quora (or view this list of possible objective search engines which do not personalize the results.

Think for yourself. Question authority.

Think for yourself. Question authority.

Throughout human history, as our species has faced the frightening, terrorizing fact that we do not know who we are, or where we are going in this ocean of chaos, it has been the authorities — the political, the religious, the educational authorities — who attempted to comfort us by giving us order, rules, regulations, informing — forming in our minds — their view of reality. To think for yourself you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself. — Timothy Leary