15 Metrics Every Software Product Manager Should Know

But if you get the role and product right, it is the best job on earth.

So, now we know that every business needs a vision and clear goals. But how do you know which metrics you should be tracking? Which ones are right for your unique business?


Customer Success

Business Operations

These are the core metrics that we track regularly at Aha! There are hundreds of possible data points to capture and study, but we do our best to match the data that brings the greatest insights to the organization with what is needed to continue to rapidly and efficiently grow.



Brian de Haaff, seeker of business and wilderness adventure. CEO of Aha! — the world’s #1 product roadmap software. Author of Lovability.

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