Published in Vennly·1 day agoRun Ads in Your Internal PodcastLet’s set the stage: your company is publishing (or considering) an internal company podcast. You know the purpose of the podcast. You’ve identified the point of the podcast. You have the business case and you have the buy-in. There is enthusiasm for the project. But this is both good and…Podcast3 min read
Published in Vennly·May 13An 80% Rule for Your PodcastBusinesses that are looking to a launch podcast series often ask me the same question: at what frequency should they publish the content? Is it weekly? Bi-weekly? Monthly? A limited run season? My answer to this question is actually quite simple. Commit to a regular publishing cadence — any frequency…Podcast3 min read
Published in Vennly·May 9Where B2Bs Get Podcasting WrongIn our experience, the number one thing that B2Bs get wrong with producing a podcast is the incorrect assumption that it is “extra.” I’ve heard some version of the following a hundred times: “I have a small team that’s stretched thin. …Audio2 min read
Published in Vennly·Apr 28The Definition and Redefinition of Audio AdvertisingEarlier this week I had the pleasure of having Bryan Barletta of Sounds Profitable on my podcast. Sounds Profitable is a newsletter and podcast that discusses the business of podcasting and Bryan has emerged as an expert on the topic. The conversation focused on the “what and how” for…Podcast2 min read
Published in Vennly·Apr 21The Second City, the World’s Premier Comedy Club and Audio Platform Vennly Inc. Announce Exclusive Content PartnershipNEW YORK, NY AND CHICAGO, IL. — April 20th, 2022 — The Second City, the world’s premier comedy club, comedy theater, and school of improvisation announced an exclusive partnership today with Vennly, Inc., …Podcast3 min read
Published in Vennly·Apr 6The Power of Pre-ProductionPre-production for B2B podcasting is the most underrated and under-utilized part of the entire podcasting lifecycle. The typical process that most podcasts — whether they are consumer or B2B — go through is a “rinse and repeat” cycle. Generally speaking, here’s what B2Bs currently do in every step of the…B 2 B3 min read
Published in Vennly·Apr 1Your B2B Podcast: What’s the Point?The point of your business’ podcast isn’t to have people download it. That’s an output. The point of your podcast is to do something helpful for your business. The key metric a podcast creator relies on upon releasing an episode is its total number of downloads. Certainly, downloads can be…Podcast2 min read
Published in Vennly·Mar 26Start with why. Just not that why.In Simon Sinek’s masterful book “Start with Why: How Great Leaders Inspire Everyone to Take Action,” he introduces us to a framework called the Golden Circle. Many of us start with “what” or “how” when we develop business opportunities, but Sinek argues that “starting with why” is what’s critical. In…Audio2 min read
Published in Vennly·Mar 17The Issue with Your MP3Do you see that hamburger menu on Option 2? Do you know what happens when someone clicks on it? They can download your audio directly to their computer. In the next fifteen minutes, they can edit it. Voice over it. Redistribute it. And damage your brand immensely. Okay, to be…Podcast2 min read
Published in Vennly·Mar 10Audio is the DEI FormatYears ago, I had a conversation with an Imam who was to produce an audio recording for our company, Vennly. At the time, Vennly was focused on publishing content from spiritual leaders across all denominations, races, religions, and creeds. I recall that the Imam was relieved that Vennly would publish…Diversity2 min read
